XPA – current issue

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XPA 17| Topics
- Brand Performance Marketing
- Trailblazing international smb campaign for cisco
- The New Challenge: blended search
- e-mail marketing and online advertising for ebookers.ch
- Planetactive/Neo@Ogilvy in Düsseldorf´s harbor
- Social Media for Deutsche Vermögensberatung AG
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XPA 16| Topics
- 14-country study by Neo@Ogilvy Duesseldorf
- lead generation and more for Schuelerhilfe
- new website for IQ Media Marketing
- enterprise search engine optimization for Voestalpine
- interview with Frank Schneider on launching the DMEXCO
- intercontinental campaigns for British Airways
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XPA 15| Topics
- Multichannel Marketing and measurability
- Biotherm's customer club goes online
- XPA Roundtable on "brands on the web"
- study: "use of digital media in Switzerland"
- Neo@Ogilvy optimizes landing page for TD Ameritrade
- SEO and social media marketing
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XPA 14| Topics
- new approaches to digital advertising
- online-destination-marketing for South Africa
- M-Cooking, the Migros online cooking portal
- WAZ Cross-Media dialog campaign
- international b2b campaign for SAP
- new tool: one experience
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XPA Special| Topics
- 10 years of Planetactive
becoming a leader with a pioneering spirit and innovation - digital marketing results in new creative challenges creatives on the fly
- new Migros portal and newsletter
Versatility is an asset
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