After a successful pitch, Club Méditerranée Deutschland (Eschborn) has given its budget for 360-degree marketing to Planetactive. The Düsseldorf-based full-service agency for digital marketing will be responsible for Club Med’s marketing communications in Germany in the future.
Club Méditerranée is considered a pioneer of the package holiday and offers high-quality, active all-inclusive holidays in an international environment. Today, Club Med manages over 80 resorts worldwide.
By choosing Planetactive, Club Med Deutschland consciously chose an agency whose core competency is in the field of digital marketing, highlighting the importance of digital media for branding and direct advertising. As lead advertising agency, Planetactive’s role includes the development and implementation of online advertising strategies such as online campaigns, search engine marketing, affiliate marketing and e-mail marketing as well as of traditional print advertising and customer relationship management. Planetactive will work closely with its sister agency Tillmanns, Ogilvy & Mather (Düsseldorf) on the development and production of print advertising, catalogs and direct marketing strategies.
The focus of Club Med’s future marketing strategy will be the updating and strengthening of its brand, the generation of new leads and the acquisition of new customers through both online and offline direct marketing. Planetactive has comprehensive experience both in branding and in the implementation of transaction-oriented campaigns. With its “Brand Performance Marketing” concept, Planetactive is adopting an innovative strategy that allows a high degree of transparency and efficiency with regard to both qualitative and quantitative marketing goals.