Measure more. Know more. Invest smarter.

If it involves digital media, we are on the front line of global leadership as  part of Neo@Ogilvy, the worldwide digital and direct media network of Ogilvy. With more than 700 staff in 33 countries, Neo@Ogilvy is amongst the fastest growing digital media agencies and sets new standards for media management in the digital world.

Neo@Ogilvy Düsseldorf, to some extent the media arm of Planetactive, is one of the leading branches of the global Ogilvy network. Back in April 2006, global campaigns for clients of the Ogilvy Group were already being planned and implemented here. Today, Neo@Ogilvy Düsseldorf operates as the EMEA hub of the network, with countries in that region which have no Neo@Ogilvy offices of their own run out of our Düsseldorf headquarters. This is where the worldwide Neo@Ogilvy Center of Excellence Adserving & Analytics is situated.

International campaigns for blue chip clients

Under the brand Neo@Ogilvy, Planetactive offers its clients in Germany, Austria, and Switzerland international level media expertise, and the extensive services of a digital media specialist. Our clients include global blue chip companies such as SAP, Cisco, IBM, Kodak, American Express and British Airways, for whom complex campaigns are planned, controlled, systematically tracked and continuously optimized in up to 38 countries.

We make media investments transparent, and keep going forward when others would stand still. The TEM Control data management system, developed in-house and used worldwide, is capable of tracking a large number of success parameters from a great variety of sources, and condensing the results into meaningful individual reports. This provides a perfect basis for customized optimization strategies and an essential prerequisite for a maximum return on media investments.

Media expertise through to 360-degree marketing

Whether it is display advertising, search, customized sponsorship concepts, 3social media, viral marketing or the close integration of different measures  our team ensures that marketing objectives are achieved with the highest degree of efficiency. This also applies to 360 campaigns in which our media professionals take over the planning and control of the classic media.