Toblerone

Task

• Relaunch the website with the goal of achieving a contemporary presence.
• Present the uniqueness of the brand and products.

Implementation

• Optimise the complex content matrix.
• Develop a Flash player application and a number of new functionalities, some of which are AJAX-based.

Result

• Staging of a digital brand environment with an enjoyment-oriented high-quality feel, in which the traditional triangular form is reflected in new and surprising ways.
• A contemporary, international and consumer-oriented website design makes it possible to provide a clearly structured and detailed product overview.

Manor Yes or No

Task

• Increase leads by 100%.
• Increase website traffic by 80%.
• Boost the Yes or No brand.

Implementation

• The core of the campaign is the Friday quiz, a weekly competition about lifestyle, entertainment, news or sport.
• The regularity of the event meant that a routine was established.
• Entrants participate by text message or on the microsite and are rewarded with a voucher.

Result

• Over the entire duration of the campaign, more people took part than was anticipated.
• High loyalty of participants: many repeat entries thanks to reminder emails.
• The forecast for the number of unique users per month was exceeded by 20%.
• Almost 55,000 participants in 12 weeks.

Swisscom Karaoke

Task

• Making people aware of Swisscom’s new broadband products.
• Dramatising the claim “Our super fast network makes everything possible”.
• Integration of product advertising (DSL, mobile Internet) in an interactive campaign.
• Developing a high-performance infrastructure for an anticipated high response.

Implementation

• High-performance web and mobile platform to practice, join in and win by uploading karaoke videos.
• Display ads (standard, rich media) and a web/mobile platform (streaming).
• Support from classic TV channels, print and posters (by Contexta).

Result

• CTR 0.43% (daily peaks up to 1.1%).
• 3,700+ video uploads, 534 live videos.
• 128,516 votes submitted.
• 4.7 TB traffic.
• 366,000 unique users.
• 2,900,000 page impressions.
• 30% more broadband products sold during the campaign.

WESTDEUTSCHE ALLGEMEINE ZEITUNG

Task

• Implementing an image campaign to increase circulation/sales.
• Tapping into younger groups of buyers.
• Talking to members of the public and developing relationships with readers and potential readers.

Implementation

• Developing a concept to encourage interactive dialogue with target audiences: “Join in the conversation! Read WAZ”. Readers ask questions and WAZ answers them.
• Implementing a microsite, including a backend for editorial staff to which readers can submit questions. Questions are shown over an interactive Flash message board.
• Questions submitted by text message or post.
• Banners integrated on the WAZ news portal.

Result

• Over 2,000 questions were received during the first weekend alone. Around 70% of questions were submitted on the Internet and by text message.
• The successful campaign concept has been running since April 2008.

Biotherm

Task

• Develop an online club for Biotherm Homme, the No. 1 worldwide in men’s personal care.
• Appeal to men with an interest in sports who have an awareness of lifestyle and cosmetics.
• Cross-media support for the product launch of Biotherm “High Recharge”.

Implementation

• Develop a novel concept for a Biotherm Homme “Active Experience” as a top-class annual event.
• Develop the online platform with club login and the option of inviting friends to participate in the Active Experience.
• Present lifestyle and care tips.
• Product information for the “High Recharge” personal care range.
• Perform a concurrent online campaign.
• Develop a regular club newsletter with the latest news regarding the event and product information.
• Organise and hold the “kitesurfing on Naxos” event, including post-event reporting on the website.

Result

• High Recharge was the most successful of all Biotherm Homme roll-outs.
• Ten times more traffic for Biotherm Homme and consistently high levels of traffic both on the event pages and the Active Experience product pages.
• Substantial increase in retail sales and in sales at Douglas.de.
• Continuation of the "Active Experience” concept with new events.

ebookers.ch

Task

• Sales via display campaigns and newsletters.
• Constant optimisation of newsletter layouts and media planning.

Implementation

• Producing and sending out monthly travel newsletters.
• Running 4 major campaigns per year, including designing and producing advertising materials.
• Drafting ROI reports based on margins specified by ebookers.

Result

• Maximum efficiency monitoring of activities thanks to ROI reports as well as a sound basis for decisions in marketing planning.
• Average ROI for newsletters was 800% in 2008.
• The efficiency of display campaigns has increased considerably since 2007.

Krefeld – Schön hier

Task

• Developing an image campaign to bring citizens of Krefeld an increased sense of pride.

Implementation

• Participation campaign maximises involvement, allows residents to be part of the campaign.
• Initiative: Krefeld residents create the world’s largest postcard and enter the Guinness Book of Records.
• Process: photos uploaded onto the campaign website, showing people’s favourite images of Krefeld.
• All pictures combined together to make up the world’s largest postcard.

Result

• The world record was officially confirmed at a large event held on 10.05.2009.
• Previous record: 28.8 m2, new record: 42.3 m2.
• Over 7,800 photos received.
• Extremely high level.

M-Cooking

Task

• Developing Migros’ centralised, free-of-charge and interactive online cooking show as an independent website in 3 languages.

Implementation

• Conversion to Typo3.
• Long video production and flash streaming technology with additional video podcast offer.
• Developing a video player, the interface of which can be used to navigate between menu videos and side-dish videos as well as tips, tricks and downloads.
• Extensive menu archive with easy-to-use search functions.
• Menus can be compiled from starters, main courses and desserts to serve as many people as you like and a shopping list printed out instantly.
• Weekly newsletter as a reminder to retain customer loyalty.

Result

• Already in only a short time, users sent in a large amount of positive feedback in response to the platform.
• Newsletter opening rates constantly range between 70% and 85%, clearly increasing the number of visitors.

Cisco Systems

Task

• Developing a lead-generation international pilot campaign for 7 countries.
• Target audience: small businesses (SMB).
• Optimisation of media, creative output and technology.
• Objectives:
  • Max. number of leads spending the least amount of money.
  • Generating awareness of Cisco among the SMB target audience.

Implementation

• Developing a strategy alongside the customer journeys.
• mplementing 4 creative lines, each with:
  • Transaction-oriented banners in various formats.
  • Microsite with product information, competitions, PDF downloads and contact information, incorporating the Cisco call centre for chat and voice calls.
  • 4 newsletters based on different subjects and products relevant to target audiences.
• Qualitative market research.
• Planning, implementation and global coordination of media activities.

Result

• The conversion rate and number of leads more than doubled thanks to the optimisation of creative output over time.
• The cost per acquisition was reduced by over 300% and stabilised at a low level.
• Market research shows a significant increase in brand awareness and recall as well as purchase intentions.

Drei.at

Task

• Re-launch of 3.at website following the specifications below:
  • Integrating a shop and portal with offers and promotions.
  • Optimising usability whilst keeping the basic layout.
  • Developing a clear structure and sitemap.
  • Recommending a scalable CMS.

Implementation

• Designing a portal to support sales and establish brand reputation.
• Communicating the complex subject of “mobile communications” with the help of interactive experiences.
• Directly steering visitors to mobile phones or tariffs.
• Creating a modular side screen with space for promotions.

Result

• Positive feedback from customers and visitors.
• Company perceived as Austria’s most innovative mobile phone provider.

Schülerhilfe

Task

• Full-service brand performance marketing:
  • Redevelopment of website strategy.
  • SEM/SEO, display advertising.
• Developing a front-end support for >1,100 regional homepages.
• Converting web services to Typo3.

Implementation

• Dividing the company’s Internet presence into a website for end customers and a corporate website.
• Permanent optimisation of transaction routes, focusing on local business (= local Schülerhilfe centres).
• A dynamic landing page to increase conversion rates.

Result

• Proof of concept thanks to market research.
• Within four weeks a level had already been achieved which was 30% below the CpL benchmark.

South African Tourism

Task

• Developing an online campaign for the South African Challenge 2008 in order to generate leads.
• Establishing positive awareness for South Africa as a place to visit and demonstrating its diversity as a tourist destination.

Implementation

• Creating an artistic, high-quality and detailed microsite, based on the umbrella campaign “Khaki Fever”. Exclusive registration over the online platform.
• Co-operation with well-known partners: kicker, Panasonic, Amarula, funny-frisch, Avis.
• Website reports on all stages of the event: participation, selection processes plus the challenge itself.
• Providing multimedia and interactive features such as videos, wallpapers, screensavers and ring tones.
• Reports on the event and information about South Africa including travel tips.
• Links to existing offers from South African Tourism (community, travel offers).
• Designing and implementing an accompanying online campaign and creating high-impact advertising material.
• Integrating fan pages on social community sites facebook and myspace.
• Creating a regular newsletter to provide information about the event.

Result

• Several thousand applicants registered for the challenge on the website.
• The campaign attracted a large amount of feedback from the media, both during and after the challenge.