MEDIA OPTIMIZATION – greater return on investment
Brand or sales? Image development or transactions? Neo@Ogilvy provides a maximum return on media spend. More than 700 staff in 33 countries worldwide work to make the campaigns of global blue chip companies even more efficient. All the parameters for success are consistently recorded in near-real time, and the use of the media is continuously optimized. This approach is so successful that performance-based charging models are being used more and more frequently. Planetactive uses the media expertise of Neo@Ogilvy and technologies such as the TEM Control data management system to ensure the success of its clients.
