planetactive – an Ogilvy company
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Best performance
  • 1997 PEP As early as 1997 Planetactive produces a fully personalised platform: the personal expo pages for General Motors Europe.  
  • 1998 Amazon.com In 1998 Amazon chooses Planetactive for its first appearance on the German market. Objective: to generate as many leads as possible within a short period of time.  
  • Pioneer work: Planetactive is the first agency in Europe to develop its own ad server, for real-time campaign tracking and optimisation.  
  • 1999 Planetactive develops online gaming platform CMGA on behalf of Telekom. The marketing concept is also established in Düsseldorf.  
  • Lufthansa Planetactive develops, tracks and optimises a campaign for Lufthansa special deals. The increase of return on media spending is 735 percent.  
  • 2000 Planetactive invests in sponsorsship and advertorials in an online brand campaign for Intel. Intel sponsors its own channel on wiwo.de.  
  • Schweiz In 2000 the first overseas office opens in Zürich. Planetactive Zürich develops into one of Switzerland’s most innovative agencies.  
  • 2001 Henkel Lifetimes Monthly newsletter “Henkel Lifetimes” is sent out and constantly optimised via TEMmail, a new system launched by Planetactive.  
  • Taking efficiency one step further: Planetactive links an ad server, microsite and e-mail system during a campaign for Swiss company Bluewin AG.  
  • 2002 Opodo In just a few weeks, Planetactive’s launch campaign catapults Opodo to second place among the most-visited travel portals in Germany.  
  • Digital marketing for Conrad. Objective: to double online sales. Constant optimisation of all steps means that all benchmarks are met.  
  • 2003 PEP An important milestone. With its fictitious brand “On” and a well-received study, Planetactive proves just how efficient online branding really is.  
  • Coupon promotion for Muehlens. Planetactive develops TEMcoupon, its very own complete online coupon system used to award customers POS discounts.  
  • 2004 PEP With a new office in Vienna, Planetactive is now represented across the whole of the German-speaking area.  
  • Mega campaign for the launch of AOL 8.0. Planetactive lowers costs per click by more than 50 percent over the course of the campaign.  
  • 2005 Bluewin Erlebniswelt Bluewin TV is launched in Switzerland. Planetactive develops an interactive world of adventure and produces a professional long form video.  
  • EnBW’s Internet presence is the pivotal point for the group’s communication division. Its concept, implemented by Planetactive, includes over 800 individual pages.  
  • 2006 Drei.at The new web portal for Hutchison 3G Austria boosts sales and enhances the brand’s reputation.  
  • More than just online: Planetactive develops uniform online and offline activities for a Postbank promotion.  
  • 2007 One of Planetactive’s most complex projects: a new portal for Swiss company Migros. Objective: Enhanced brand reputation, traffic and sales.  
  • Biotherm Homme Planetactive launches a new online platform for BIOTHERM HOMME, designed to strengthen customer loyalty and tap into new target groups.  
  • 2008 SAP B2B campaigning at its best. Multinational campaigns for SAP undergo strict performance assessments in terms of both quality and quantity.  
  • Online destination marketing for South Africa. Various high-impact online promotions entice tourists to the Cape.  
  • 2009 Complex media project: Planetactive takes on media management for a British Airways campaign in 38 countries.  

Since 1997: We create value online.

With intelligent strategies, powerful creative, innovative technology and a worldwide media network, we offer our clients comprehensive, professional consultation on all aspects of marketing in the digital age. In addition, where design, creative and implementation are involved, we provide a full service offering from start to finish: from the development of the campaign via media management, search, email marketing or the creation of transaction-optimized websites, right through to 360-degree marketing.

Our strength lies in developing complex digital marketing concepts that illustrate the complete customer journeys and enable a maximum return on investment. Since 1997, we have continuously developed our Brand Performance Marketing strategy, achieved measurable marketing successes for well-known customers, and constantly exceeded benchmarks. Today Brand Performance Marketing is a unique, highly networked strategy by means of which both quantitative objectives and qualitative success parameters of brand communication can be achieved with peerless efficiency.

Detailed insights, greater efficiency

The basis for our success lies in our team, which has grown over the last 12 years and now includes more than 100 digital marketing specialists, and in the TEM Control data management system we have developed, which is today used worldwide by our parent company Neo@Ogilvy. We consistently measure and analyze all our success parameters in near-real time and report the results to our clients. Our teams employ the detailed insights to continuously optimize measures, increase efficiency and wherever possible exceed benchmarks.

As part of the global network of Neo@Ogilvy and with our own branches in Germany, Austria and Switzerland, Planetactive is one of the first stops for digital marketing in the digital age. We create value online.


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