The efficiency of all marketing measures can be improved. You just have to know how.

Measuring and optimizing is no longer limited to transaction-oriented campaigns today. As an “Adserving & Analytics” global competence centre for Neo@Ogilvy, we are able to include all digital marketing measures in the measurement, analysis and optimization process: Branding campaigns, search and social media activities, landing pages and websites or e-mail marketing. Our customers benefit from maximum transparency, which is the prerequisite for a high return on marketing spending.

Clear objectives,
precise key performance indicators

Defining key performance indicators (KPIs) that reflect the individual marketing objectives of our customers is always the first step. We establish the success factors that will be measured and define touch points – for the entire customer journey where possible. We frequently start out with various creative concepts – campaign lines or website versions – that are consistently evaluated against each other until the best performer is established. Experience has shown that all measures harbor tremendous optimization potential. Our ambition is to fully realize this potential.

Consistent optimization in well-rehearsed teams

This is done by interdisciplinary teams using established processes that are a tradition at Planetactive. Media planners, analytics specialists, creative minds and consultants all come to the table in order to optimize concepts and measures quickly and enhance efficiency. TEMcontrol, the data management system developed by Planetactive, forms the foundation for their work. Convenient dashboards show all key performance indicators. Data from various sources such as Doubleclick Dart (campaigns), United Mailsolution (e-mail marketing), Marin Software (search), Omniture (web analytics) and Google Analytics will be processed by TEMcontrol in the future and summarized into informative reports.

Consumer insights and marketing intelligence

Our customers can access the TEMcontrol dashboards and reports at any time via web interfaces. Not only do custom and standardized reports allow success to be verified in a timely manner, they also supply valuable customer insights that are systematically used to develop marketing intelligence.